Lubavitch Publishing House Exhibits at AJL Convention


July 14, 2002

Delegates to the Convention of the Association of Jewish Librarians had the opportunity, this past June 23-26, to examine a wide selection of publications from the Lubavitch publishing house.

The book exhibit, which ran for the duration of the Convention, at which Jewish librarians from all affiliations participated, included an impressive display of Merkos and Kehot Jewish literature, tapes, videos and more. Visitors received the glossy Kehot/Merkos catalog, and the colorful, exclusively designed Blessing Card that is quickly becoming a hot item with Jewish children. Raffle winners took home exciting winnings of selected popular volumes.

Representing the Merkos/Kehot publishing house were Rabbi Yosef and Sheine Friedman. "We are always gratified by the widespread interest in our titles," observed Rabbi Friedman. In particular, Mrs. Friedman noted a lot of interest on the part of librarians in Merkos' line of children's and youth titles. "I think it's fair to say that our children's division is producing books that appeal to Jewish parents and educators from all backgrounds and affiliations, and are graphically very attractive to young readers," says Mrs. Friedman, who established contacts with new libraries and took orders from many librarians.

Among those titles that garnered interest by school and temple librarians were The Bat Mitzvah Club, The Teeny Tiny Yarmulka, Quarters Dimes Nickels & Pennies, and the recently released Lost & Found.

Kehot/Merkos is looking forward to ever more exposure at the upcoming CAJE convention in August.

The Lubavitch publishing house is currently celebrating its 60th anniversary. It was established by the sixth Rebbe, Rabbi Yosef Yitzchak Schneersohn, and directed (from it inception) by his successor, the Rebbe, Rabbi Menachem M. Schneerson, of blessed memory."

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